Welcome to

ASUS
BRAND UNITY

Here, you'll find the latest brand-related information and guidance for the ASUS brand, sub-brands and collaborative partnerships.

Consistent branding of our products and services is crucial to projecting a sense of quality in the marketplace. The information in this platform is provided with the goal of aligning key brand elements across all products and services associated with the ASUS brand, worldwide.

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ASUS FUNDAMENTAL

These are the fundamentals of the ASUS brand. A holistic approach to communicating the brand through vision, language, and hearing.

ASUS Elements

ASUS Logo

The ASUS logo is the public face of the company. As such, maintaining strict standards of use for the logo is of vital importance.

Typography

TT Norms Pro is our primary typeface. It is best suited for headlines, subheaders, and call outs.

Imagery

The aesthetic of our imagery communicates who we are. The people, products, and scenarios shown in our images reflect our passion for technology and reflect on our values as a company.

ASUS Sonic Brand

The ASUS Sonic Brand has been developed to express our brand through music and sound. It’s more than just a Jingle, it applies sound in a strategic and tactical way.

Product Series

About TUF Gaming

New guidelines for TUF Gaming

About ASUS IoT

The latest guidelines for ASUS IoT

SUB-BRANDS

Sub-brands of ASUS have taken on their own identity. These product lines have their own set of rules for visual communication.

ROG

ROG Logo

While ROG communications are made up of four elements, the ROG logo is the focal point and an instantly recognizable symbol of the brand.

ROG SAGA

In 2015 REPUBLIC OF GAMERS©, an esports brand under ASUStek Computer Inc , decided to use cyberpunk as the core spirit of the brand, with two taglines: “For Those Who Dare” and “Join The Republic”.

Wallpaper

Visual art is key for ROG to link to ACG/Pop/Cyberpunk culture and build a brand image to appeal to the Gen Z audience.

ROG Brand Intro

ROG is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software.

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ProArt

ProArt Brand Intro

ProArt is the fusion of Pro and Art, created by creators, for creators. It’s the comprehensive professional force that will kindle your creative flame, capture the sparks of your inspiration, and let you create the uncreated in unexplored worlds.

ProArt Logo

To improve awareness of the independent ProArt brand identity, we recommend that the ProArt logo is displayed in the primary position in all marketing assets.

Visual Concept

Taking Pro and Art apart, Pro is visualized by a solid rock structure to signify how it is the powerful technology enabling all creativity. Art is the collaboration with global artists to show how great creativity is made possible with the right technology.